BRAND GUIDELINES
FOR MEMBERS & PARTNERS

Released December 2023

Introduction

We’re pleased to offer our members and partners the use of our content and branding to highlight their relationship with us.

 

To ensure proper use of the Agents Alliance Services, Ltd. brand and it’s content, please follow this guide in your marketing or advertising.

 

IMPORTANT NOTE

All advertising or marketing materials using our branding or content outside the scope of these guidelines must be reviewed by our marketing team.

Logo Usage

These logos should not be altered in any way including cropping, color changes or removal of pieces of the logo.

Logo Usage - Members

The member logos are designed for Agents Alliance Services, Ltd. members that would like to display their membership on their website, graphics or other marketing assets. These logos should not be altered in any way including cropping, color changes or removal of pieces of the logo.

Logo Usage - Partners

The partner logos are designed for Agents Alliance Services, Ltd. partners that would like to use the logo for their marketing efforts, such as their website, social media assets, etc. These logos should not be altered in any way including cropping, color changes or removal of pieces of the logo.

Color Palette

The Agents Alliance Services, Ltd. colors are listed below with their Hex, RGB, and CMYK color codes.

#07385e

RGB 7, 56, 94

C 34%
M15%
Y 0%
K 63%

#e3701e

RGB 227, 112, 30

C 0%
M 45%
Y 77%
K 11%

#87212e

RGB 135, 33, 46

C 0%
M 40%
Y 35%
K 47%

#fec52d

RGB 254, 197, 45

C 0%
M 22%
Y 82%
K 0%

#bcbec0

RGB 188, 190, 192

C 2%
M 1%
Y 0%
K 25%

Fonts

The following fonts are the fonts associated with the Agents Alliance Services, Ltd. brand.

Titles & Subtitles

(Archivo Black)

Should not be used in bold or italic.

Paragraphs

(Open Sans)

May be used in bold, italics and other ways necessary.

Questions & Concerns

Any questions or concerns regarding this brand guide, how to use the Agents Alliance Services, Ltd. logo, or where to find files can be sent to marketing@agentsalliance.biz.